Fitbit – Feel Your Power

In this campaign, Fitbit show fun and unexpected stories of people that fully embody their power. The campaign seeks to show people what they are capable of and encourages everyone to find joy in both big wins and in everyday triumphs. Featuring electronic DJ and improvisational performer Marc Rebillet, Fitbit’s Feel Your Power brand campaign represented a very new look and feel for the brand. Designed to showcase different people using their unique strengths in a variety of situations featuring cameos from TikTok influencers.

Freedman was tasked with localising the online video campaign across five markets – a requirement that involved the delivery of social edits for each local market, as well as TV edits and static paid social assets.

With a hard media deadline & large volume of creative assets, Freedman led a staggered production schedule.

Entrusted with the Fitbit brand, originating assets from the master video and turning them into an online video campaign, plus TV edits and static paid social assets, all while adhering to social platform specifications and local market requirements.

Working on this new brand campaign required agility, brand guardianship and the Freedman team’s localisation expertise were relied upon to deliver great results.

This campaign utilised Freedman’s full service offering from cultural consultations to ensure all content (copy and imagery) was culturally relevant across five markets, asset origination and localisation across channels, plus brand guardianship throughout the entire process to ensure consistency and a premium output.