2018 FIFA World Cup – Free Budweiser if England Wins
Budweiser’s global 2018 FIFA World Cup sponsorship tie in included a global advertising campaign ‘Light Up the FIFA World Cup’ - a commercial showing thousands of drones carrying Budweiser to fans.
The campaign ran in 50 countries around the world through television, digital and social media channels.
Umbrella were part of the UK team involved in Budweiser’s local activations, building campaigns that connected with national pride in home markets.
So when England made it through to the semi-finals, Umbrella went full steam ahead with their local activation plans –a pledge to give England fans free beer in the event of the team winning.