Chrome Productions uses Virtual Production to Launch Ford’s Revolutionary all-electric F-150 Lightning – Without spilling the Beans

In 2021, The Ford Motor Company publicly revealed the Ford F-150 Lightning: a highly anticipated, revolutionary and all-electric F-Series truck. For this top-secret reveal, Ford needed to capture of real-life capability and beauty footage, but was only willing to entertain a production approach that had zero-risk public leaks – and quickly.

To capture a full complement of capability and beauty footage across a variety of the F-150 Lightning’s core competencies – construction, recreation, family ­– would traditionally have captured multiple environments, unit moves and thus risks of public exposure. Chrome’s answer was to instead bring the iconic brand forward to the vanguard of technology production with a studio-based virtual production conducted as a global collaboration between industry-leaders Chrome Productions and The Mill. To preserve the confidentiality of this high-profile release – while still providing high-quality, photo-real video & still assets – Chrome Productions used the latest in LED screen virtual production technology to allow Ford to shoot in multiple virtual locations, all on one controlled set. By utilizing cutting-edge production technology fused with conventional commercial storytelling we were able to offer a solution to Ford that achieved it all and on an incredibly ambitious timeframe.