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Chrome Productions uses Virtual Production to Launch Ford’s Revolutionary all-electric F-150 Lightning – Without spilling the Beans

CHROME PRODUCTIONS

Chrome Productions has a long history with the Ford Motor Company – having had the opportunity to work across F-150 Raptor, Mustang Mach-E, Ford Performance and corporate identity project. But the call to be a part of one of the most revolutionary automotive reveals in the last century – the all-electric F-150 Lightning – was a special one. Using state of the art virtual production techniques, Chrome Productions was able to design a production approach that not only met business needs, but also allowed for maximum creative flexibility and impact.

CREATIVE DEVELOPMENT

PRODUCTION

POST-PRODUCTION

NORTH AMERICA

In 2021, The Ford Motor Company publicly revealed the Ford F-150 Lightning: a highly anticipated, revolutionary and all-electric F-Series truck. For this top-secret reveal, Ford needed to capture of real-life capability and beauty footage, but was only willing to entertain a production approach that had zero-risk public leaks – and quickly.

To capture a full complement of capability and beauty footage across a variety of the F-150 Lightning’s core competencies – construction, recreation, family ­– would traditionally have captured multiple environments, unit moves and thus risks of public exposure. Chrome’s answer was to instead bring the iconic brand forward to the vanguard of technology production with a studio-based virtual production conducted as a global collaboration between industry-leaders Chrome Productions and The Mill. To preserve the confidentiality of this high-profile release – while still providing high-quality, photo-real video & still assets – Chrome Productions used the latest in LED screen virtual production technology to allow Ford to shoot in multiple virtual locations, all on one controlled set. By utilizing cutting-edge production technology fused with conventional commercial storytelling we were able to offer a solution to Ford that achieved it all and on an incredibly ambitious timeframe.

RESULTS

250,000

views on YouTube

10M

viewers across Facebook, YouTube & Twitter

“The all-electric F-150 Lightning is the truck of the future; there really is nothing else like it…so, we matched a game-changing product with game-changing production technology to bring the F-150 Lightning to life for our customers.”
KARL HENKEL | NEWS & CONTENT MANAGER, FORD

Contact

Mark Wilson

Executive Producer, UK

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