Comcast Xfinity Tokyo 2021
HAPPY FINISH
Comcast Xfinity wanted to bring the spirit of Team USA home to their Xfinity stores nationwide via a multi-platform campaign.
The cable communications giant released a series of OOH and in-store posters, an immersive AR experience and five product films conceived by creative agency, Elephant. The campaign targets retail customers, high street shoppers and sporting fans, delivering compelling tales from Team USA of the trials, tribulations and triumphs within athleticism.
As part of the multi-platform campaign, and in collaboration with Kode Media we delivered:
Digital Activations
10 unique WebAR experiences bringing athlete stories to life through augmented reality inside the Xfinity retail stores.
Films
Executive Produced by Happy Finish, Kode Media created 5x in-store 30s films showcasing team USA athletes like never before, live inside your TV.
What made this project special and difficult was the mix of assets that Comcast wanted to create in such a short amount of time. Happy Finish were approached to executive produce this entire project due to our expertise of mixed reality and the production process behind immersive experiences.
