Recognising sustainability, innovation and technology as core pillars for a modern economy, BEEAH Group invested in a comprehensive, full-circle strategy for the future, and expanded into the fields of renewable energy, green mobility, transport, education, and technology.
Crowd were briefed with creating and overhauling the BEEAH website which had over the years started falling behind in terms of modern trends and technology. Whilst well positioned in recycling and waste management services, the new site is now a new destination that captures their wider service offering targeting local and surrounding MENA markets.
Crowd suggested a series of ‘upgrades’ required to meet rapidly changing market requirements and to service existing and future digital marketing strategies. Leveraging our global talent pool, we sourced and worked with a local, recognised photographer to help create a new image bank that would be used to visually communicate BEEAH Group’s core business verticals.
With a tailored content plan, which is optimised for both SEO and voice, we created a solution that is future-proof and allows BEEAH Group to scale as technology evolves.
We have also partnered with a third-party growth management tool that will help personalise the site experience based on what content returning visitors choose to engage with the most. We will be implementing layout and image optimisation, as well as push notifications, survey and feedback forms putting user behaviour at the forefront of our web strategy to increase dwell time and decrease bounce rates.