Whilst also supporting their corporate communication department with creative services our strategy team started the website process by conducting a landscape review and competitor analysis. Through data gathering, we were able to identify and define a keyword strategy that would shape our SEO approach when planning content requirements for the new website. The new multilingual platform is built in WordPress and caters for both English and Arabic users.
Since APICORP’s core audiences are targeting global investors, bankers, researchers and journalists, another important requirement was to develop a dynamic media centre that would feature both new and archived media including webinars, interviews, podcasts and press releases. Encouraging personal development and career growth plays an important role at APICORP. To capture this core value in the most authentic way, we worked with a Saudi-based production company to produce five short videos that delivered employee work culture benefits and featured these on both the Home and Career sections of the new site.