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APICORP green-energy

Crowd runs APICORP ESG Digital Awareness Campaign

CROWD

The Arab Petroleum Investments Corporation (APICORP) is a multilateral development financial institution founded in 1975 by the ten Arab oil-exporting countries, providing corporate banking and investment solutions in the energy sector across the Middle-East.

CREATIVE DEVELOPMENT AND PRODUCTION

DIGITAL MEDIA PLANNING

SOCIAL MEDIA AND ONLINE MEDIA OUTLET ACTIVATION

LANDING PAGE DEVELOPMENT

ASIA

When Crowd were first introduced in August 2021, APICORP were going through an important transition in business operations with green-energy initiatives and required a creative agency with experience in sustainability to tackle the challenge of revamping their new website, capture their value proposition and drive key messaging to stakeholders through an interactive online experience.

THE CHALLENGE

Develop an online platform and presence for APICORP’s core ESG message in the market, while aligning with the international environmental summit: COP26, and drive that message to key industry and market stakeholders.

RESULTS

7,064,770

impressions

329,099

website media engagements

Whilst also supporting their corporate communication department with creative services our strategy team started the website process by conducting a landscape review and competitor analysis. Through data gathering, we were able to identify and define a keyword strategy that would shape our SEO approach when planning content requirements for the new website. The new multilingual platform is built in WordPress and caters for both English and Arabic users.

Since APICORP’s core audiences are targeting global investors, bankers, researchers and journalists, another important requirement was to develop a dynamic media centre that would feature both new and archived media including webinars, interviews, podcasts and press releases. Encouraging personal development and career growth plays an important role at APICORP. To capture this core value in the most authentic way, we worked with a Saudi-based production company to produce five short videos that delivered employee work culture benefits and featured these on both the Home and Career sections of the new site.

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