Crowd runs Hybrid Digital and In-Person Event for Trina Solar

CROWD

As a global leading provider for photovoltaic (PV) module and smart energy solutions, Trina Solar delivers PV products, applications and services to promote global sustainable development. Trina's mission is to boost global renewable energy development around the world for the benefit of all of humanity.

ORGANIC AND PAID SOCIAL MEDIA MANAGEMENT

WEBSITE DESIGN & BUILD

EVENT ACTIVATION

EUROPE

TrinaSolar has participated in Intersolar Europe for many years with great success, but with reduced on-site capacity and due to the COVID-related travel restrictions, Trina Solar sought to reach its audience through a digital campaign that mimicked the experience of being at the fair for those who could not attend in-person. This is where Crowd came in.

THE CHALLENGE

Crowd was tasked with raising awareness of the ‘Intersolar Trade Show’ in Munich across the Solar Industry by delivering content on multiple social media platforms about:

– Panel discussions with industry leaders and experts,
– The latest and most revolutionary products and innovations,
– Live Q&A sessions and interview with Trina Solar’s team and partners

Crowd was also asked to build a brand new website.

RESULTS

140+

extremely high quality leads

90K+

impressions on social media

Considering Trina Solar’s relevant impact in its sector, Crowd was aware of the possible impact of this campaign. Attending the Intersolar Trade Show in Munich, we successfully amplified Trina’s presence using pre- and post-event tactics and a digital marketing strategy.

We proposed a digital campaign that would combine high-value video content and strategic messaging to be released on a new microsite, Trina Solar Live, during the days of the trade show. The microsite would function as the digital booth for Trina Solar Live at Intersolar, Munich, where those who register can access content as well as speak one-to-one with the Trina Solar sales team. We also would run strategic social media posts on key channels like LinkedIn to build traffic towards the site and lead to data-capturing through registrations. The attendance of CEOs and Heads of European brands enabled Trina Solar to reach new online audiences across all Europe.