Considering Trina Solar’s relevant impact in its sector, Crowd was aware of the possible impact of this campaign. Attending the Intersolar Trade Show in Munich, we successfully amplified Trina’s presence using pre- and post-event tactics and a digital marketing strategy.
We proposed a digital campaign that would combine high-value video content and strategic messaging to be released on a new microsite, Trina Solar Live, during the days of the trade show. The microsite would function as the digital booth for Trina Solar Live at Intersolar, Munich, where those who register can access content as well as speak one-to-one with the Trina Solar sales team. We also would run strategic social media posts on key channels like LinkedIn to build traffic towards the site and lead to data-capturing through registrations. The attendance of CEOs and Heads of European brands enabled Trina Solar to reach new online audiences across all Europe.