EE iPhone 12 5g Rita Ora

Combining techniques from motion picture virtual production, real-time development, animation with Apples’ most potent AR technologies we brought every element of Rita’s live performance to life (live) over EE’s powerful and robust 5G network for one lucky EE customer.

Having photo grammatically scanned Rita we created a stunning, millimetre perfect avatar of her that would correspond directly and in real-time to her motion capture performance. We then scaled that avatar up by a factor of 162. To allow Rita to perform using the real-world iconic London skyline as her stage.

This project came with a multitude of challenges, as the world’s first live performance over 5g we encountered many technical challenges due to being in such uncharted territory.