Getting Personal – live action commercial production featuring real people for USA brand

Summary

Having pitched on previous occasions with New York based agency, Bindery, where Madam was a word-of-mouth recommendation, we were confirmed as their UK production service partner for two commercial shoots across four days in various cities around the UK. Both shoots involved real people in their own homes as we welcomed our visiting American clients for the productions across cities in England and Wales.

Challenge

Shooting on site with real people in their homes often brings up challenges of space. Productions do come with several key people and alongside the equipment this can take up a lot of space. Manoeuvring in tight spaces that are not set up for filming can prove difficult to set up cameras and lights requiring personal objects and furniture to be moved.