Marvel Studios’ Loki x Hyundai – ‘Question Everything’

Summary 

Hyundai and Bullitt Branded turned to LS Productions to handle a wide range of demands for the campaign, from casting and scouting to budgeting, crewing, and logistics.

Within a one-week timeframe, LS Productions sourced the museum and street locations, finding one perfect spot that would match up to the pre-existing Marvel Universe in which Loki finds himself. To achieve this, the team transformed the streets of London into New York City – as well turning an office building into both the museum and backdrop for the exterior shots. In sourcing one interior and exterior location for the entire spot, the team ensured they didn’t lose any valuable time travelling.

Challenge 

Maintaining the cinematic quality of Marvel Studios films and television series, LS Productions employed a Technocrane with various grips to ensure the camera moved around incredibly quickly for the museum and street shots – in addition to using a Steadicam. The LS Productions team continue to be well-versed in Covid safety protocols with only a few clients physically present during the shoot with the rest of the US-based team attending remotely.