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Vodafone is a multinational telecoms company.
Wunderman Thompson is a global marketing communications agency.
Neo Productions is a film and commercial production company, based in Egypt.
Summary
Madam was the UK service production partner for the one day production at the height of the pandemic on location at A-List brand ambassador, Mo Salah’s private residence. The creative included Salah interacting with his youngest daughter with the director and Neo Productions producer remote from Egypt.
Challenge
Access to the private residence during the pandemic required the trust of Salah, his family and management that the highest health and safety expectations would be met.
