Snoop Dogg in ‘Did Somebody Just Say’ x Just Eat Takeaway

At the close of 2019, McCann brought Talent Republic on board to secure a global music Artist for top client, Just Eat Takeaway. The team wanted to tap into a younger demographic, while still engaging existing customers. The campaign would include a bespoke track incorporating the existing Just Eat mnemonic. 

Cut to 2020 and Snoop Dogg brightens screens across the world with his iconic ‘Just Eat’ collaboration.

The negotiation – led by Talent Republic – included the sync deal and delivery of the track, all resulting in Just Eat’s most successful campaign to date. 

Harnessing the success of the Snoop campaign, Just Eat have since launched further iterations of the partnership in regional markets, all negotiated by Talent Republic. These include work with McCann Australia and Doggy Dogg Christmas in the UK.

Just Eat wanted to appeal to a younger demographic without alienating their existing base. In order to entertain a spirited, switched-on crowd in a meaningful way, they decided to utilise the power of music.

What they needed was a megastar to sample their jingle ‘Did Somebody Say’ in a mutually authentic collaboration. The track couldn’t be too earnest either; the Artist would need to appreciate their sense of humour.

Talent Republic considered music Artists who were culturally relevant around the world. They strategically identified and analysed Talent that resonated with a younger audience but also didn’t alienate Just Eat’s older core demographic.

Snoop Dogg’s enormous fan base spans generations, from 15-year-olds to 60-year-olds. He has a total reach of 170 million on his social channels with followers living across the globe. His music boasts an incredibly distinct west coast sound, which is instantly recognisable to all – the perfect partner to collaborate on the campaign.

Talent Republic cast, secured and managed all Talent related aspects from concept to completion, which included the sync deal and delivery of the track, as well as further iterations of the campaign.

Negotiations included: drafting contractual agreements, advising and helping manage costs across every aspect from SAG, travel, accommodation, security, to publicist and glam.