A virtual fire delivering real heat…
In 2021, as the Christmas countdown began, we launched ‘The Good Fire’ – the most heart-warming ad of the year. To raise funds to support Shelter, consumers can watch ‘The Good Fire’ from the comfort of their own homes. By simply watching the fire on YouTube, advertising revenue was generated and donated directly to Shelter.
The latest homelessness figures for England show that 401 households became homeless every day over the last year. With living costs rising and Universal Credit cuts affecting many, it was set to be an incredibly tough winter for lots of people.
During the winter months, Shelter’s frontline services work tirelessly to support anyone facing homelessness with free expert support and advice, and it will continue to campaign for a better future. But the charity relies on the generosity of the public and its partners to be there for as many people as possible.
Virtual fireplace videos are an online phenomenon, and their popularity has soared during the pandemic – as home has become a sanctuary from the unpredictable outside world. But that security isn’t enjoyed by the thousands of people facing homelessness around the UK. To raise funds to support Shelter, ‘The Good Fire’ allowed consumers to watch a different kind of virtual fireplace video from the comfort of their own homes. By simply watching the fire on YouTube – for as little as a minute or all day long – advertising revenue was generated and donated directly to the charity. And will continue to be for as long as the video is online.