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Veloce is a dynamic and fast-paced Esports organisation that aims to enhance fan experience and loyalty through emerging technologies. In line with this goal, they partnered with MDRxTech, a technology consultancy, to design and build the first Esports Web3 platform. This initiative aimed to empower fans and followers, provide enhanced game offerings, and amplify loyalty through built-in rewards and incentives.
Veloce, a leading next-gen racing, gaming, and media ecosystem with over half a billion monthly views, was seeking to enhance brand loyalty and experience through technology. They wanted to empower fans and followers to immerse themselves in their ecosystem and be rewarded for their contributions. To achieve this goal, Veloce partnered with MDRxTech to design and build a wide-reaching Web3 transformation project.
MDRxTech’s solution included the design of a Web3 strategy and implementation plan, a deep dive into the project from a strategy, technology, and legal perspective, and the design and build of tokens and staking, proposals, and a game for the Veloce ecosystem. They also incorporated decentralised rewards and community forums to empower fans and foster engagement.
The project resulted in the successful launch of the first Esports Web3 platform that focused on enhancing fan experience, connectivity, and interaction. The inclusion of built-in rewards and incentives increased engagement, resulting in an amplified loyalty among fans. Overall, the project empowered the Veloce fanbase and derived enjoyment and value from interactions.
Challenge:
In such a dynamic, fast-paced industry, Veloce knew investing in technology could increase brand loyalty and experience. By focusing on connectivity and engagement, Veloce can empower their fans and followers to immerse themselves in their ecosystem and be rewarded for their contributions.
Strategy:
MDRxTech partnered with Veloce to design and build a comprehensive Web3 transformation project aimed at enhancing overall fan experience and amplifying loyalty. This included a deep dive into the project from a strategy, technology, and legal perspective. MDRxTech evaluated and developed a mitigation plan for commercial viability and designed an initial implementation and corporate strategy. The project also included the design and build of tokens and staking, proposals, and a game for the Veloce ecosystem. MDRxTech incorporated decentralised rewards and community forums to empower fans and foster engagement. Overall, this Web3 transformation project resulted in the successful launch of the first Esports Web3 platform that focused on enhancing fan experience, connectivity, and interaction.
The strategy, design, build and launch of the first Esports Web3 platform
All Web3 offerings such as decision-making forums and enhanced game offerings focus on deriving enjoyment and value from interactions
The inclusion of built-in rewards and incentives to increase engagement
