Walkies

CREATURE LONDON

This campaign brought Footlocker and Adidas together, with a little help from Snoop Dogg, to launch one of the fastest selling shoes across the globe.

ADVERTISING

AFRICA

ASIA

EUROPE

NORTH AMERICA

UK

CHALLENGE

The new adidas Originals Space Diver sneaker needed to hit the shops with a bang and inspire consumers in multiple markets to head to Foot Locker, the only retailer exclusively selling the new breed of shoes. How could we get discerning ‘sneaker heads’ talking about the launch and, most importantly, going to Foot Locker to buy the shoes?

STRATEGY

Rather than focusing on how cool the sneakers looked, we brought to life how spectacular they made our audience feel: with a pair of Space Divers on, you can conquer anything, whether you’re out with your mates, or Snoop Dogg on a downtown LA skyscraper.