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Youtube – Showing key opinion formers the impact of YouTube on the creative economy

ACROSS THE POND

Show Key Opinion Formers (KOFs) in EMEA, including politicians and journalists, who often have skewed perspectives of YouTube, how the platform contributes to their economies, by championing creativity.

PRODUCTION

CREATIVE

STRATEGY

EUROPE

YouTube breaks down traditional gatekeepers and allows creators to commercialise fandoms, contributing £1.4B to the UK economy. As solution included an ongoing campaign that spotlights creators of all sizes — from illustrators to opera houses —  who are using YouTube to grow audiences, revenues and cultural footprints.

RESULTS

3.7% +

UK - KOF proxy perception

2% +

Denmark - KOF proxy perception

1.9% +

France - KOF proxy perception

Contact

Aaron Hutchinson

Global Managing Director

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