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Show Key Opinion Formers (KOFs) in EMEA, including politicians and journalists, who often have skewed perspectives of YouTube, how the platform contributes to their economies, by championing creativity.
YouTube breaks down traditional gatekeepers and allows creators to commercialise fandoms, contributing £1.4B to the UK economy. As solution included an ongoing campaign that spotlights creators of all sizes — from illustrators to opera houses — who are using YouTube to grow audiences, revenues and cultural footprints.
UK - KOF proxy perception
Denmark - KOF proxy perception
France - KOF proxy perception
