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Championing Hope: The Refugee Olympic Team | UK Advertising at Cannes Lions 2024

JULY 11, 2024

We were honoured to welcome Yusra Mardini, Former Olympic Swimmer, Yusra Mardini Foundation, Makara Fitzgerald, International Olympic Committee – IOC, and Mark Eaves, Gravity Road to UK Advertising House during Cannes Lions International Festival of Creativity, alongside the Olympic torch.

The “1 in 100 Million” film was directed by William Bartlett at the Academy Award-winning animation and visual effects studio Framestore and produced by the International Olympic Committee – IOC in collaboration with creative agency Gravity Road, encouraging fans to follow the athletes’ journey through Refugee Olympic Team and show their support on social media with hashtag#ForThe100Million.

🎥 Hear their talk summary below #UKatCannesLions #CannesLions #BusinessOfCreativity #ForThe100Million #Olympics

Join UK Advertising on the day that the Olympic Torch lights up the Croisette to explore how the International Olympic Committee (IOC) champions the Refugee Olympic Team in preparation for the Olympic Games Paris 2024. “1 in 100 Million” hopes to mobilise global support for the Refugee Olympic Team, encouraging fans to follow the athletes’ journey through Refugee Olympic Team and show their support on social media with #ForThe100Million. The ‘1 in 100 million’ film was directed by William Bartlett at Academy Award-winning animation and visual effects studio Framestore and produced by the IOC in collaboration with creative agency Gravity Road.Discover how these athletes embody hope, resilience, and the unifying spirit of the Olympics. 

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