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CHANGING BEHAVIOURS FOR MORE SUSTAINABLE FUTURES

21-06-22

dentsu Beach House, Cannes, France

11:45-12:30

BOOK HERE

Changing Behaviours for More Sustainable Futures

Although the world is racing towards net zero, we all need to move further and faster to ensure a more sustainable, inclusive, and just future. This change must start with us.

Dentsu consumer research shows that although people want to be more sustainable, most aren’t sure how or where to start. Brands are uniquely positioned to help address the climate emergency and increasingly expected to do so by consumers.

In partnership with the industry-wide initiative to tackle climate change, Ad Net Zero, we are hosting a panel discussion with leading brands to dive into the power of brands and advertising to drive widescale behaviour change and close the sustainability intention – behaviour gap.

What’s needed to shift our current patterns of consumption? How do we empower and educate consumers to make more sustainable choices? How is the relationship changing between brands and marketers in the net zero transition? What support and tools does the industry need to accelerate this work?

Confirmed speakers:

  • Anna Lungley, Chief Sustainability Officer, dentsu
  • Cristina Kenz, Chief Growth & Sustainability Officer, The Kraft Heinz Company
  • Michael Gillane, Marketing Director, Heineken UK
  • Stephen Woodford, CEO, Advertising Association

Please book your ticket via the link above. Kindly note that due to space restrictions, tickets are limited to one per person.

Our Supporters

BPMA
Department for International Trade
GREAT Britain and Northern Ireland