Across the Pond

LONDON - SAN FRANCISCO - SINGAPORE

Across the Pond is a global, independent creative agency, helping tech brands create a better world. We make the complex, human. With our HQ in the UK, we started life inside Google over 12 years ago and continue to work with them, and other innovative brands, all around the world. We create strategic narratives and campaigns that people can relate to, engage with and enjoy because we believe in the power of technology as a force for good in the world.

BRAND NARRATIVE

BRAND AWARENESS

BRAND REPUTATION

BRAND CONTENT

Across the Pond is a global, independent creative agency, helping tech brands create a better world. We make the complex, human. Across the Pond started life inside Google over 12 years ago when Julie, our founder, spotted an opportunity. Video content and all its possibilities were about to explode. As a TV producer equipped with razor sharp story-telling skills, she was uniquely placed to help Google capitalise. And so ‘Across the Pond’ was born. Now we shape strategic narratives and campaigns for tech brands around the world. We are driven by a profound belief in the benefits that technology can bring to humankind. We are proud to be part of the 1%: the percentage of agencies founded by women. To us this is more than just a statistic, it’s in our DNA. Embedded deep within our culture is a disregard for barriers, a sense of possibility, and a burning optimism. We believe the work we do, and how we do it, can create a better world.

Tech / tech enabled brands and services

Tech for good

Global campaigns

Brand strategy and identity

Linguistic/cultural localisation of glob

B2B/ B2C/ B2D marketing

Case Studies
from Across the Pond

“Thank you, Across the Pond! You are an amazing team to work with. Ours can be a complicated business and you've taken the time to really understand it and get to know us and our personality and it shows. We can't wait for what we'll create together this year! ”

CHRISTINE WALKER-SCARCE, GLOBAL DIRECTOR, PRODUCT & SALES MARKETING, EXPEDIA MEDIA SOLUTIONS

“I wanted to send out the sincerest thank you for everything. Your creativity, storytelling and partnership have been amazing and we're so happy with the way the videos turned out.
Thank you for being in the trenches with us and always being so responsive and open to our feedback. We loved working with you, and even until the last second, you made magic happen! Thank you as well for translating ou”

PEGGY CHEN, PRODUCT MARKETING MANAGER, YOUTUBE ADS

“Across the Pond has very good audience insights and creative execution. They also have fantastic quality of ideas, understanding of the brief, enthusiasm for the project!”

HANNAH DILLON, COGX