Qumin

The Qumin Group is a holding company with the mission of opening the world to China. Within our group, we have four entities:

Qumin – Award-winning full-service digital agency. From Shanghai and London Qumin crafts world-class content and experiences. Voted top 5 UK digital agency in 2021 by the Drum.

Dao Insights – an online publication focused on China, sharing the latest news, trends, creative campaigns, opinion articles and exclusive interviews across a range of topics. Featured by well-known publications with a reach of 235k.

One Tea Media – Owned Media Assets with 1m+ followers, including Douyin’s No.1 Fashion Account. Our creative team produces content that is viewed over 80m times a month.

666 – An audience profiling and content creator platform - we help our customers build and own their influence rather than borrowing it from others.

We are experts in Chinese digital marketing. We are storytellers at heart. We combine our passion for geeky analytics with great creative to tell compelling stories. The digital scene is eclectic and evolving. We are immersed in this world.

Our client list boasts some of the world’s most recognisable brands, from household names to plucky challengers. On their behalf, we work across the full spectrum of marketing, communications and advertising. Whatever your business, from sports to fashion, or FMCG to cultural institutions, Qumin can help you find an audience and grow your market. Since we love sharing what we know, our clients are soon as well versed in the Chinese market as we are.

Some clients we work with, including Sony, Tencent, Papa John, Marriott International, Heathrow, SIMBA, Recent Street, EUROSTAR, VITABIOTICS, Wework, Urban Outfitters, China Town, Alipay, Cariuma, Biotherm, FTI Consulting, Informa, Rio Tinto, Standard Bank, Whyte and Mackay.