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East meets West Communications business exhange


The 2022 UK-China Advertising Industry Chain Exchange Salon, hosted by the UK Department for International Trade and the UK Advertising Export Group, will be held at the British Consulate General in Shanghai on September 8th and online for both UK and Chinese companies.
This event focuses on the theme of “Driving Business between China and the UK”, focusing on popular fields such as games, metaverse, luxury goods and e-commerce. Our guests will share and discuss how both markets can collaborate, and help brands and enterprises to go global.
At the same time, this event will promote Shanghai’s “National Advertising Industrial Park” – China Broadcasting International and the UK Advertising Export Group to reach a strategic cooperation intention, and formally sign a contract at the Shanghai International Advertising Festival on September 29, connecting the East and the West, with on the ground resources, contacts to help businesses from both markets global growth.

The event starts at 9am UK time and below is the schedule of presentations from UKAEG companies

I. Breaking through cultural barriers with cultural intelligence! presented by Across the Pond

II. Geo-Spatial AR: The Metaverse ‘on the go’ presented by Happy Finish

Ill. Winning in the West via gaming presented by VCCP

IV. The Share Of Luxurv: An analvsis of the global trends in the luxury market for brands and agencies presented by the IPA & Financial Times

V. How the UK is bringing business to the East? presented by PingPong Digital


Networking (in person for UKAEG companies only).

If you wish to attend please find the link and joining details below


Webinar ID:843 1871 4798

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