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From Followers to Founder | UK Advertising at Cannes Lions 2024

JULY 11, 2024

Hear Caspar Lee’s insights from our talk on the evolution of creators into entrepreneurs during Cannes Lions, held on the PwC yacht.

A huge thank you to Vanessa Craft, TikTok and Caspar Lee, Influencer for joining us in this session to offer their observations and advice in the changing world of creators. Moderated by Aisling Conlon Advertising Association, this intimate session explored how platforms empower creators to monetise their brands and reshape the global business landscape.

#UKatCannesLions #CannesLions #BusinessOfCreativity #Creators #Entrepreneurs #SocialMedia #InfluencerMarketing

Creators are evolving from social media personalities into dynamic entrepreneurs, leveraging their online presence to build thriving businesses. Join us for an engaging talk as we explore how these creators are disrupting traditional business models and harnessing platforms like Pinterest and TikTok and more in this revolution. Discover how these platforms empower creators influencers to monetise their brands and reshape the global business landscape.


  • Caspar Lee, CVO at Influencer, Creator, and Entrepreneur,
  • Vanessa Craft, Global Head of Partnerships – Content, TikTok
  • Aisling Conlon, International Director for UK Advertising, Advertising Association

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