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Harnessing Creativity to Build Deeper Connections with Audiences | UK Advertising at Cannes Lions 2024

JULY 11, 2024

Our latest session explored the power of creativity in building deeper connections with audiences. Thank you to Noel Bunting Publicis London, Lauren Dick Mail Metro Media, Seán Doyle Pinterest, and Nicky Bullard MullenLowe UK for sharing their invaluable insights on the latest trends in creative campaigns, digital, and experiential media.

Watch our video where Nicky Bullard gives their top takeaways from the session.

#UKatCannesLions #CannesLions #BusinessOfCreativity #CreativeCampaigns #AudienceEngagement

Creativity enables us to influence action and connect with audiences in more innovative ways than ever before. In this session we will learn about the latest trends across creative campaigns, digital and experiential and learn how to leverage media platforms effectively. This session promises to provide valuable perspectives for anyone looking to elevate their creative approach and connect more deeply with their audiences.


  • Noel Bunting, Chief Creative Officer, Publicis London 
  • Lauren Dick, Executive Director, Media & Data Services, Mail Metro Media  
  • Seán Doyle, Group Creative Director, Experiential, Pinterest 
  • Nicky Bullard, Chief Creative Officer, MullenLowe (panel host)

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