How the Creator Economy is Redefining Brands

Summary video of session delivered at UK House x SXSW 2023. Since the genesis of creator marketing, beauty brands have been ahead of the curve in how they utilize creators. Heritage skincare and beauty brand Kiehl’s realized that to fuel conversation, build community, and change perceptions, it needed to do so with creators. Join Kiehl’s (L’Oréal USA), AVP Global Social Media Nisha Linnett, and Billion Dollar Boy USA’s President Permele Doyle, and former META Head of Creator Innovation & Solutions, and recently appointed CMO of BDB, Becky Owen to learn about the future of creator marketing and how world-renowned brand Kiehl’s is redefining its identify through creator marketing – and how brands can follow suit.

Speakers:
• Permele Doyle – Billion Dollar Boy, Co-Founder & President (moderator)
• Becky Owen – Billion Dollar Boy, CMO
• Nisha Linnett – Kiehls (L’Oréal USA), AVP Global Social Media