How To Embed Gaming Brands Into Culture

Marketing video games often focuses on targeting existing gamers – but when Candy Crush was created in 2012 it did something remarkable – it opened up a whole new world of casual gaming and it did so across age groups. As it looked back on 10 Years of Fun, and how it wanted to embark on 10 more, it realised that to engage the next generation it needed to shift perceptions – and to do this it must embed the brand in culture. Join King Games, Director of Social Marketing & Creators Roberto Kusabbi, and Billion Dollar Boy Group CEO Edward East to hear how 2022 became a landmark year for the brand – and their plans for the future.

Speakers

– Edward East, Group CEO, Billion Dollar Boy
– Roberto Kusabbi, Director of Social Marketing & Creators, King Games