Pop Culture Brand Experience: Frontline in the War for Attention
There are only so many hours in the day available for fans to engage with entertainment and, with the diversification of available content and mediums for consumption the war for fans attention is hotter than ever and it’s created an arms race in pop culture brand experience.
In this session we identify some of the recent trends and look at the future of one of the most exciting, diverse, dynamic and creative areas of brand experience.
– Chris Whittle, Experience 12
– Benedict Ransley, Head of Marketing, NME
– Robert Goodchild, Aardman Animations