Start up to Scale up Why Brand Building Matters
APRIL 12, 2023
Summary video of session delivered at UK House x SXSW 2023. As start-ups expand and mature, they often hit a wall. Growth slows, and customer acquisition gets harder and more expensive. In this evidence-based review, Les explains why scale-ups require a different approach to marketing communications, and what that means for budgets, media, content and measurement.
Les Binet, Group Head of Effectiveness, adam&eveDDB