The C word Advertising’s guilty secret
APRIL 12, 2023
Summary video of session delivered at UK House x SXSW 2023. This year, 90% of Cannes Lion Grand Prix winners were purpose-led, yet the advertising industry still languished behind Politicians in a global index of trusted professions. As we enter yet another period of economic uncertainty, is advertising’s apparent obsession with doing the right thing getting in the way of its ability to do the important thing, and create work that isn’t embarrassed about selling stuff? And, more importantly, are we going about doing the right things in the wrong way? Join Dan Cullen-Shute, self-proclaimed Centrist Dad and advertising CEO, and Keerti Nair, Head of Marketing Effectiveness at Kelloggs as they dive into why capitalism has become advertising’s guilty secret, where and how the industry actually can and should be providing value to clients and economies, and where it really needs to just get over itself.
• Dan Cullen-Shute, CEO, Creature London
• Ivonne Kinser, Vice President of Marketing and Innovation at Avocados from Mexico