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The Taylor Swift Effect | UK Advertising at Cannes Lions 2024

JULY 11, 2024

🌟 The Power of Fandom: Taylor’s Version 🌟

Fandoms are a powerful economic force, and Taylor Swift’s remarkable influence is a prime example. From boosting sales to skyrocketing viewership, her presence creates a ripple effect that benefits many industries.

🎥 Watch our speakers share their main takeaways on “The Taylor Swift Effect” and its impressive off-field impact. Thank you to Jonny Shaw VCCP, Jessica McCourt Malka, Meg Linehan The Athletic, and Jesse Batres Influential

This talk was moderated by Aisling Conlon Advertising Association.

Fandoms are a powerful economic force that can significantly impact sales and business performance. The “Swift Effect,” exemplified by Taylor Swift’s remarkable ability to boost sales and engagement simply by her presence, benefits numerous players both on and off the field. Among the big winners is the NFL, attendance of Swift at one of NFL game led to 27 million in viewership, the most for a Sunday night game since Super Bow 2023 and much of that spike was due to increased viewership from women. Her presence also led to a 400% spike in the sales of her beau’s jersey. With this much scoring happening off the field, join us as we delve into “Fandom – Taylor’s Version,” where we’ll explore the impressive off-field impact of the Swift Effect. Speakers: Jessica McCourt, Head of Partnerships, MALKA Jonny Shaw, CEO, VCCP+ Meg Linehan, Senior Writer, The Athletic Jesse Batres, EVP, Head of National Sales, Influencial.

Moderator – Aisling Conlon, International Trade Director for UK Advertising, Advertising Association.

#UKatCannesLions #CannesLions #BusinessOfCreativity #Fandom #TaylorSwift #TheSwiftEffect

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