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Thats a Wrap! UK Advertising at Cannes Lions 2024

JUNE 24, 2024

This year at Cannes Lions, UK Advertising celebrated the Business of Creativity. Over four engaging days, UK Advertising:
⚡ Supported over 40 UKAEG companies.
⚡ Hosted 37 events, including:
⚡ 4 roundtables with our partners The Marketing Society, BBC Studios, Campaign UK, and Reuters Plus, focusing on key markets including the US, MENA, and Asia.
⚡ The return of The GREAT Global Dinner with over 150 guests, featuring entertainment from Munya Chawawa and Troy Hawke.
⚡ Opened the doors to the first UK Advertising House, showcasing thought leadership from the UK. Highlights included talks with CMOs, a celebration of the International Olympic Committee – IOC Refugee team, support for women in sports with Mary Earps, Gemma Bonner, Carly Telford, and Kate Dale, an exploration of virtual production case studies, and networking for independent agencies.
⚡ Partnered with Storythings to create the podcast Caught up on Cannes which reached no. 19 in the Apple Podcasts marketing chart.
⚡ To finish the week, the UK secured its second-place spot on the awards stage with 122 Cannes Lions wins, plus 3 Young Lions wins.

Thank you to everyone who attended and supported our events, including our partners Advertising Association, Advertising Producers Association (APA), Clear Channel UK, Mail Metro Media, Sky Media UK, Pinterest, and UKAEG.

#UKatCannesLions #CannesLions #TheBusinessOfCreativity Aisling Conlon
Suzanne Costello (She/her) Phoebe Sallitt Quianna Maw
Video Credits: Erik Aleynikov

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