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Virtual Insanity: The Metaverse and a better world at UK House at SXSW

Officially presented at SXSW

Connect with the UK advertising sector for a morning of discussions and networking around cutting-edge innovations and new ideas. We ask what’s next for the future of advertising? How can advertising thrive in the world of the metaverse and ever accelerating digital opportunities. How do we ensure the future is inclusive? How do we make sure the future is accountable, responsible, and efficient? 

Do drop by and join the conversation! Full line-up detailed below.

11am – 11.30am

Pop-culture Events and Experiential Marketing experts Experience12 are specialists in bringing gaming and virtual properties into the real world for fans and non-fans alike.  

In this session they discuss the process, pitfalls and pleasures of bringing virtual properties IRL all backed by six years’ worth of research captured with fans at MCM London Comic Con. 

A must for brand experience, community, gaming and entertainment marketing and PR professionals alike”

Speaker: Chris Whittle, Owner Experience12: The Pop Culture Marketing Agency.

11.30am – 12pm
The Rebirth of TV: Why the rise of Connected TV isn’t just a pandemic driven fad

The age of TV is far from over. Contrary to the popular belief that TV is a thing of the past and younger viewers are trading the 10-foot-experience for tiny screens and short-form content, the data shows quite the opposite. Far from just a pandemic-induced trend, Connected TV is the favoured way to consume content. Traditional broadcast is dead and short-form content on small devices just doesn’t quite cut it. In this panel discussion, FX Digital’s Matthew Duhig and Mux’s Eric Elia explain why you need to listen to the data and make sure your brand doesn’t miss out on the CTV moment. 

Matt Duhig, Co-Founder and Managing Director, FX Digital 
Eric Elia, Head of Partnerships, Mux

12pm – 12.30pm
The power of neuroscience and creativity in changing inclusivity

There is a developing neuroscience understanding of inclusivity that adds to the potential for positive change.  Hear how neuroscience brings this new perspective and how new ideas about portraying women’s football had a positive impact on female inclusivity in cultures where legacy gender attitudes were hard set across generations.

Neil Davidson – CEO, HeyHuman and HeyLab
Aoife McGuinness – Neuroscience Consultant, HeyLab

1pm – 1.30pm
Trust is the new currency

This sessions looks at the need for our industry to make the digital advertising market more accountable, responsible and efficient. Last year, the ANA (Association of National Advertisers) launched a comprehensive study of the programmatic media buying ecosystem, which it described as “riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity.”

TAG TrustNet is a first-of-its-kind UK initiative that uses blockchain technology, specifically Distributed Ledger Technology (DLT) developed by Fiducia, to reconcile billions of advertising impressions in near real-time to improve transparency, accountability, and efficiency. Join the conversation and find out more about TAG TrustNet.

Mike Zaneis, CEO of the Trustworthy Accountability Group (TAG) & Co-Founder of the Brand Safety Institute
Brian O’Kelley, Co-Founder and CEO at Scope3

1.30pm – 2pm
The future of Social – China and the Metaverse

China is leading the way to not only initiate, but also the key drivers, in moving from second gen Social Media to third gen. But why has this happened in China? When will it propagate to the west, if ever? And, what’s next? More so, beyond third gen Social, what are brands in China doing to test future proof concepts, such as Virtual KOLs and NFT projects! We will explore all these points and learn/discuss what we learn from these innovative projects. Join us to explore the future of Social Media!

Arnold Ma, Founder Qumin.


Our Supporters

Department for International Trade
GREAT Britain and Northern Ireland