How to make a profit while making a difference at UK House at SXSW

UK advertising returns to SXSW to discuss how advertising and creative technology can help us meet key global challenges. Do drop by and join the conversation! Full line up detailed below.

11am – 11.30am
Digital sustainability is the key to future proofing your business

If the past few years have taught us one thing, it’s that we do not need to build less technology, but make digital processes better, smarter and more efficient, especially in the wake of the pandemic.

Following the COP26 call for business to lead the way on achieving Net Zero, how can large enterprises reduce their environmental impact, whilst continuing to evolve and transform their digital service offerings?
Speaker: Danny Weston, Client Partner, Digital Detox 

11.30am – 12pm
Relying purely on full-time resource? You’re going to fail.

The contemporary office paradigm has never been so aggressively altered as it has in the last two years, and advancements in technology are completely revolutionizing how we work. 

In this session, Anthony Lavall, Croud’s Head of Strategic Partnerships, will explore the global barriers to business growth. From utilizing a remote workforce, to maximising use of innovative online business tools, he will discuss what can we expect from the workforce of the future, and how businesses will need to adapt in order to survive. 

Speaker: Anthony Lavall, Croud’s Head of Strategic Partnerships

12pm – 12.30pm
How to make a profit while making a difference at UK House at SXSW? 

Following the global success of the Ad Net Zero summit during COP26 in 2021, UK advertising joins the 4As to discuss how advertising and creative technology can help us meet key global challenges. Join us as we ask, what is the role for marketing? Can the digital shift be better, smarter, and more efficient? How will creativity play a role in tackling issues such as climate change? 

Speakers:
Alison Pepper, 4A’s, EVP – Government Relations
Scott Livingstone, Creative Director, MPC
Amy Williams, Founder & CEO, Good-Loop
Moderator – Aisling Conlon, International Trade Director, Advertising Association

1pm – 1.30pm
Why Gaming is the future of Inclusive advertising

blurb to follow

Speakers:
Jonny Shaw, Chief Strategy Officer, VCCP NY
Julian Douglas, International CEO & Vice Chairman VCCP & IPA President
Melanie Wong, Global Planning Director at VCCP
Sashi Nair. Strategy Director at Havas Sports & Entertainment

1.30pm – 2pm
A presentation from Good Loop

Speaker
Amy Williams, Founder, Good-Loop