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UKAEG takes Advertising to International Trade Week

OCTOBER 20, 2022

Following last year’s success, DIT’s International Trade Week is returning from 31 October – 4 November. As DIT’s biggest export event of the year, the ambitious week of business and Government-led activities will focus on giving businesses the support they need to trade and unlock international opportunities. 

Advertising has a remarkable ability to help entrepreneurs, start-ups and SME’s and should be a vital part of a brands export strategy. With its pool of diverse skills, global talent and world-class creative capabilities, the UK Advertising market is not just your gateway to Britain; it’s your gateway to everywhere.

During the week UKAEG will be hosting three events to help brands planning to export to understand the power of UK advertising to help them achieve their goals. These sessions will be hosted via Zoom and are suitable for attendance and participation of all British businesses with aspirations or current operations in exporting goods and services to international markets, in particular markets across Southeast Asia

How to Create an Effective Growth Strategy – 1400 on Monday 31 October
Marketing communications are an essential part of the export strategy for a brand and this session will introduce all elements of the communications process that you should consider in your export strategy. With its pool of diverse skills, global talent and world-class creative capabilities, the UK communications industry is equipped to support brands, whether small or large, to win new customers the world over; it’s your gateway to everywhere.
Speaker:  Matthias Gray, Global Strategy Director, Freedman Insights
Book your seat for these talks here

Breaking through cultural barriers with cultural intelligence – 1430 on Wednesday 2 November
Julie Cohen, CEO, Across the Pond and Rosie Allimonos, Cultural Intelligence Coach and Former Google & BBC Executive, talk about breaking through the cultural barriers to doing business in export markets with cultural intelligence frameworks. 
Book your seat for these talks here

How to build your China market entry strategy? – 1400 on Thursday 3 November
Over the past decade marketing in China has transformed and in some ways leap-frogged beyond the way we market products and services in the UK. This session, run by leading experts in Chinese consumer marketing, will answer the important questions such as: How to enter the China market; build a strong brand presence? and compete against local and international competitors.
Speaker: Jes Man, Senior Business Development Consultant, PingPong Digital
Book your seat for these talks here

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