OCTOBER 19, 2022
The US is the largest recipient of UK advertising exports purchasing over £1.2bn per year of our creative services. There is demand for UK advertising and marketing services in market! UKAEG and DIT are working in partnership to promote our sector in the States starting with SXSW 2023 which will take place from the 10th – 14th March for the advertising and marketing services sector.
SXSW is a global meeting place for the creative community and decision makers with nearly 85,000 registrants from around the world, and more than 400,000 people attending the many events surrounding the festival, such as UK House including both badge-holders and unofficial participants.
Since 2019 UKAEG has led a trade mission to SXSW which includes speaking and networking opportunities at UK House for its members. This Trade Mission runs alongside DITs which UKAEG also supports. UK House provides a home away from home for members to host client meetings on the ground and online.
UKAEG wants to go bigger in 2023 and help support the global growth of its members. This year for the first time UKAEG companies have put forward over twenty Panel Picker submissions following an intensive bootcamp to help curate talks ready for the main stage. UKAEG will also be announcing their plans for UK House at SXSW in Mid-November.
Right now, UKAEG and DIT are calling for all UK creative companies looking to grow their business in market to join them on their respective SXSW 2023 Trade Missions. Applications are now open and demand is expected to be high. Spaces will be allocated early as a result.
Hear from UKAEG members who took part in SXSW 2022
SXSW 2023 – Trade mission open for applications
The Department for Internal Trade (DIT) will partner with Britain’s most innovative creative companies to create a high-impact Trade Mission that will drive buyer engagement. The UK@SXSW2023 trade mission will be focused on supporting companies that fall into the Creative Industries across advertising, social media, immersive, experience, music tech, design, and branding.
Companies selected for DIT’s UK@SXSW2023 Trade Mission will be charged a £395+ VAT participation fee. DIT will accept applications received by November 4th, 2022, so please apply today.
This Trade Mission announcement follows an exclusive UKAEG town hall that was held with DIT US reps last week to discuss what UKAEG member companies need and want from trade missions and support in market to ensure our unique partnership with DIT delivers new business for our UKAEG members. Contact Aisling Conlon, International Trade Director, Advertising Association to find out how we can help support your global growth.