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Virtual Production: Disruptive, Innovative, or Both? | UK Advertising at Cannes Lions 2024

JULY 11, 2024

Our recent session delved into the transformative power of Virtual Production (VP) in advertising, showcasing how this cutting-edge technology can revolutionise content creation to be cleaner, cheaper, and faster.

Thank you to James Hakesley, CUBE Studio, and Michael McKenna, Final Pixel, who shared exclusive behind-the-scenes case studies that demonstrated the creative possibilities and tangible applications of VP.

#UKatCannesLions #CannesLions #VirtualProduction #Innovation #ContentCreation #Advertising #BusinessOfCreativity

Join us as we explore why embracing technologies like VP is crucial in shaping the future of content creation in advertising. Through exclusive behind-the-scenes case studies, we’ll illustrate how VP revolutionises content creation, offering unparalleled insight into creative possibilities and tangible applications.

Speakers

  • James Hakesley, CEO and co-founder, CUBE Studio
  • Michael McKenna, CEO and Co-Founder, Final Pixel

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