The C-word: Advertising's Guilty Secret
This year, 90% of Cannes Lion Grand Prix winners were purpose-led, yet the advertising industry still languished behind Politicians in a global index of trusted professions. As we enter yet another period of economic uncertainty, is advertising’s apparent obsession with doing the right thing getting in the way of its ability to do the important thing, and create work that isn’t embarrassed about selling stuff? And, more importantly, are we going about doing the right things in the wrong way? Join Dan Cullen-Shute, self-proclaimed Centrist Dad and advertising CEO, and Keerti Nair, Head of Marketing Effectiveness at Kelloggs as they dive into why capitalism has become advertising’s guilty secret, where and how the industry actually can and should be providing value to clients and economies, and where it really needs to just get over itself.
1. Why did saving the world become the responsibility of the advertising industry?
2. How can advertising balance politics and populism in the UK and US?
3. Why purpose-led work without impact, is more damaging than doing nothing at all.
– Dan Cullen-Shute, CEO, Creature London
– Keerti Nair, Head of Marketing Orchestration Effectiveness, Publicis