1664 Blanc – Good Taste with a Twist

We created a playfully elegant, modern French world. Its address – Rue 1664. Launch markets use product assets that differentiate it as a wheat beer with a twist while in mature markets we’re forging emotional relationships with drinkers by playing in culture, putting playful twists on Art & Design.

We have created a world for 1664 Blanc that is distinctive and arresting with a clean, bold aesthetic that remains consistent across all assets. Playful re-imaginings of the iconic blue bottle often takes centre stage. Building brand equity whilst pushing the boundaries of what beer advertising can be. Creating a visual identity and brand personality that transcends language to resonate with a global audience.

Over 40 markets including China, South Korea and Canada.