To produce a global brand campaign for an asthma inhaler product’ that incorporated shooting within the heart of a major city in four different locations, accumulating a large selection of different vehicles within each scene, while being as environmentally conscious as possible. Our aim was to produce and create a cohesive message between the product, campaign, and concern for air pollution, to maximise synergy between the product and campaign
To both minimise costs and reduce our carbon footprint, we used a combination of in-camera, CGI and virtual production techniques.
Our in-house capture studio and post-production suite, both powered by renewable energy, allowed us to complete the majority of the production on-site. This eliminated the need for a resource-intensive location shoot with multiple vehicles, permits, cast, and crew.
We chose to increase productivity and flexibility while reduce the overall on set shoot time and cost implication by working with virtual green screen techniques. Building virtual environments, along with virtual humans and vehicles enabled us to have different background and vehicle set ups within each scenario.