ICP was commissioned to coordinate the strategy and implementation of Unilever’s DAM upgrade.
Unilever benefits from company-wide standards for ways of working, quality control of assets, compliance across creative production and consulting solutions. This also covers Digital Asset Management (DAM) integration with their eCommerce content ecosystem, brand content publishing systems and other initiatives across a range of technologies preparing for the massive swing to online sales globally.
Over the last year ICP was commissioned to co-ordinate and support the strategy and implementation of Unilever’s DAM upgrade. ICP worked with Unilever to support the vendor selection process and then core components of the implementation: defining workflows, process, data modelling, UI-UX, systems testing, and on-boarding. ICP led the internal communications strategy & execution throughout the implementation phase to keep users engaged and abreast with latest information on the upgrade.