DAIVID 🦩

LONDON

DAIVID 🦩has trained a global AI to understand how people will react to advertising creative so brands can make less rubbish and sell more. It's the evolution of creative effectiveness, taking robust methodology from a wildly experienced team and using AI to make that affordable and capable of testing everything. Single asset testing at depth, robust reporting with actionable advice across platforms and meta analyses to unleash WHY your ads are working or not. Creative effectiveness with DAIVID is the lever to improve advertising performance full stop.

CREATIVE TESTING AT SCALE

CREATIVE PRE TESTING IN DEPTH

AI POWERED CREATIVE TESTING

DAIVID services all sectors and types of ad creative. That's how the world works, right? You'll find us improving omni channel campaigns, social, influencer and performance.

DAIVID🦩 bring decades of combined experience in creative, insight, academia, marketing and technology together to answer THE question: Is my advertising working? With roots based in the age of virals, the team were the architects of the famous Unruly, 'Science of Sharing'. Fast forward to 2024 and they're taking that knowhow and giving it an AI shot in the arm to look beyond single ads to thousands of ads. We bring the why. And if you know why something is or isn't working then you can improve it.

“DAIVID’s approach to emotional measurement – not just of blockbuster commercials but of every brand contact – comes as a gift to creative people fighting against the trend for using technology to quantify and optimise the wrong things.”

RORY SUTHERLAND, VICE CHAIRMAN OF OGILVY

Contact

Barney Worfolk-Smith

Chief Growth Officer

Get in touch

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