Take your business global
The UK Advertising Export Group the industry's global new business drive.
It is an industry partnership with UK Government to accelerate profile and lead generation opportunities in key international territories including China, Japan, South Korea, North America and Europe. Its founding partners are the Advertising Association, the IPA, APA, and the Creative Industries Council. The UKAEG is right behind the UK Government’s industrial strategy to grow exports globally and seek out and cultivate new markets.
The Export Group features 50+ of the best companies drawn from across the UK’s advertising and marketing services industries. Every company in the UKAEG shares the same collective ambition to work together, collaborate and do business around the world.
UKAEG and its members experienced a successful 2020/21, where despite the global pandemic the Group have hosted showcase opportunities for those in the UKAEG community and to date over 700,000 viewers have joined us online at UK House and events such as SHIAF, PHNX and CogX over the last 16 months.
Those 700,000 viewers have joined us from 38 countries. Attendees are C Suite level and come from markets such as China, USA, India, Brazil, Canada, and Japan.
China is a great example of where our marketing drive for UK advertising pays off for the companies involved in our trade missions. Over the last two years we have hosted a virtual trade mission for companies in the UKAEG community to the Shanghai International Advertising Festival (SHIAF). The virtual trade mission included twenty new business meetings, 15 showcasing/presentation opportunities and this year we also hosted an exhibition of UK Cannes Lions winning work. Our efforts in China have resulted in approx. £21.1 million of new business for some of the companies who took part in the mission.
Don't just take our word for it though - hear from the UKAEG members here
The results noted above demonstrate the strength of UK advertising at a time when it is set to recover strongly following the downturn caused by the global pandemic. The latest Advertising Association/WARC Expenditure Report, the only source to collect advertising revenue data across the entire media landscape, forecasts UK adspend will grow by 15.2% in 2021 to reach a total of £27.0bn. This will recover the entirety of 2020’s £1.8bn decline and is expected to precede a 7.2% rise in 2022, by when the market will be worth a record £29.0bn.
If you are interested in growing your business around the world contact Aisling Conlon to find out more about our companies or joining UKAEG.