Creating Content With Belkin

Challenge

In our initial kick-off session, it became evident that Belkin needed to establish clear objectives for research and insights gathering. There was a critical need to delve deeper into the creative elements for both user-generated and Crowd-generated content.

Strategy

We started our journey with Belkin by developing a comprehensive proposal and commercials, leveraging the initial briefs they provided us and an extensive series of discovery sessions and calls. With our project structure, launch strategy, influencer brief, and weekly meeting schedule all in place, we were able to move on to a successful in-person creative kick-off session, where we delved deeper into the creative elements for both user-generated and Crowd-generated content. The project management processes were set up, and all necessary contracts and invoices were handled efficiently.

Throughout these collaborative sessions, we dedicated ourselves to unravelling the intricacies of our client’s needs and objectives, aiming to uncover their specific requirements and desired outcomes. By immersing ourselves in this process, we forged a deeper understanding of their expectations and set the stage for a successful partnership.

Our approach included creating an extensive pool of content that fosters diversity and enables localisation across various regions and platforms. Additionally, our team was able to offer content localisation services, the delivery of publishing-ready assets that incorporate Belkin branding, and messaging to maintain a consistent brand identity.

As part of our commitment to effective community management, we provide detailed monthly reports that encompass social engagement and data from the three content streams. This allowed us to track and analyse the impact of our strategies and make informed adjustments as needed.

We take pride in our role in helping Belkin achieve their goals and establish a robust brand identity across multiple platforms and regions. By implementing our comprehensive content strategy, Belkin has been able to maintain consistency, adapt to local markets, and build a strong and recognisable brand presence.