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SGU Is The #1 Provider Of Doctors Into First-Year US Residencies For The Last 12 Years Combined. The University’s more than 22,000 graduates and offers medical and veterinary medical degrees in the Schools of Medicine and Veterinary Medicine, and independent and dual graduate degrees in the sciences, public health, and business.
Crowd was selected to advise on, plan, and execute a detailed and long term performance media strategy over twelve months, with the goal of increasing university admissions, lead generation, brand awareness and education in the region, as well as recognition of industry leadership.
Over a series of several months, with detailed results from partners like GWI, and ongoing optimization,, SGU and Crowd had developed an effective plan, that has consistently generated results, and lead to complete student admissions to SGU.
Crowd’s challenge surrounded the development of an effective results driven performance strategy, with no prior data from this region, or base line performance metrics to plan from, while still generating returns for SGU from the of launch.
Average CPL
monthly ad impressions on Average
To ensure success, Crowd would first develop usable insights and audience parameters for SGU’s regional market through the use of Insights tool: GWI.
From which Crowd was able to utilize that data, to define a detailed and assured marketable audience in SGU’s target regions, while also being able to select the most effective platforms from which to place media upon.
Finally, with the conclusion of said strategy and planning, Crowd would execute a social media and PPC driven performance campaign to generate instant and cost effective results: reducing client’s cost per lead in one month by 300%, and increasing lead generation by 100% month to month.
