Brand Battle Royale
APRIL 4, 2024
Summary video of session delivered at UK House x SXSW 2024.
In a world saturated with digital trends, Gaming, Augmented Reality, and the Metaverse have transcended novelty into essential media channels, challenging brands to adapt or face existential risks.
Jonny Shaw from VCCP, Charles Hambro from GEEIQ, and Fabio Tambosi from ESL FACEIT Group – EFG explored what is crucial for brand survival on our stage at SXSW.
