UK Advertising and the American Advertising Federation unite at SXSW for two years in a row
MARCH 27, 2024
Hosted by UKAEG and the American Advertising Federation for the second consecutive year at SXSW 2024, our roundtable discussion became a hub of ideas and knowledge as the two biggest advertising markets came together to discuss Creative Effectiveness, Sustainability and of course Ai.
Gathering seasoned representatives from brands, agencies, production houses, and Createch, our guests embarked on a mission to tackle Advertising’s Big Questions head-on. As two of the largest advertising markets, it’s essential that we nurture our partnership, collaborate on solutions, and uncover new avenues for synergy. This includes leveraging collaborative platforms like roundtables to drive innovation and mutual growth.
Watch the round up of the conversation below.
If you want to find out more about how to be involved with SXSW next year, reach out to aisling.conlon@adassoc.org.uk
