Scaling up without screwing up
APRIL 5, 2024
Summary video of session delivered at UK House x SXSW 2024.
Every brand encounter’s that heart-pounding moment when the once-reliable marketing strategy hits a wall—the Performance Plateau. IPA Effectiveness Representatives Dr Grace Kite from Magic Numbers and Tom Roach from Jellyfish presented to the UK House SXSW audience the why behind the plateau, the potential pitfalls of outdated strategies and helped them to unearth the opportunties that they can grab a hold of.
