The Year of Woke Reckoning: Here's how Good can Win in '24
APRIL 3, 2024
Summary video of session delivered at UK House x SXSW 2024. I
n an election year, brands face increasing pressure to step back from emphasizing their purpose, fearing backlash or alienating their customer base. Good-Loop’s CEO, Amy Williams presented a different approach to the SXSW audience, advocating for brands to embrace purpose-driven actions to better connect with consumers and navigate the polarising landscape of 2024.
