Pop Culture Fans and the Magic of Brand Experience
APRIL 4, 2024
Summary video of session delivered at UK House x SXSW 2024.
ROI is increasingly the driving force in modern marketing, but where’s the magic? That was the big question that Chris Whittle from Experience12, Clare Bateman-King, Matthew Sullivan-Pond, and Jessie Maltin tackled on stage with UK Advertising, pinning down the what and how of creating that spark of magic through the lens of brand experience and pop culture fandom.
