Embracing technology to bring people closer to brands
APRIL 12, 2023
Summary video of session delivered at UK House x SXSW 2023 in association with WIRED. AI and machine learning based technology have reignited the debate about the role of technology for brands, particularly driving interactions between brands and people in new ways. Will technology enhance or devalue these connections and how should brands respond? There are opportunities for brands to give people better experiences enabled by them. The session will include insights based on consumer research conducted by HeyHuman. It will also include real- world testing carried out by Diageo across its global brand portfolio of premium drinks. Hear about the types of technology-driven relationships people want from brands and learnings from the latest innovation in the world of whisky and Diageo’s global brands.
Neil Davidson, Hey Human
Will Harvey, Senior Global Digital, Breakthrough Innovation Manager, Diageo
Jane Garcia Buhks is the Senior Director of Brand Marketing, WIRED